Terms of Service

These Terms of Service govern your access to and use of Karb AI.

By creating an account, accessing the Service, or using the Service, you agree to these Terms.

Karb AI is intended primarily for business users. If you are using the Service as a consumer, nothing in these Terms affects any rights that cannot legally be excluded or limited under applicable law.

1. Who We Are

Karb AI is provided by KARB AI LIMITED, a company registered in Northern Ireland.

In these Terms, Karb AI, Karb, we, us, and our refer to KARB AI LIMITED.

2. The Service

Karb AI is a software platform that helps users review, analyse, and improve advertising performance, including through AI generated insights, reporting, recommendations, and related workflows.

Unless we expressly agree otherwise in writing, the Service is provided as software only and does not include managed advertising services, campaign management, or consultancy.

3. Eligibility and Authority

You may use the Service only if:

• you are at least 18 years old
• you have the legal capacity to enter into these Terms
• if you use the Service for a business or other entity, you have authority to bind that business or entity to these Terms
• you have authority to connect and authorise any third party accounts, assets, or data sources you connect to the Service

You are responsible for ensuring that your use of the Service complies with applicable law and with any third party terms that apply to you, including the terms and policies of Meta and any other connected platform.

4. Accounts and Account Security

You must provide accurate account information and keep it reasonably up to date.

You are responsible for:

• maintaining the confidentiality of your login credentials
• all activity under your account
• notifying us promptly if you suspect unauthorised access or misuse

We may suspend or restrict access where we reasonably believe there has been unauthorised access, misuse, fraud, or a security risk.

5. Subscription Plans, Trials, and Billing

Karb AI is offered on a subscription basis unless otherwise agreed in writing.

Plan pricing, features, billing periods, and trial details are shown at sign up, checkout, on the pricing page, or otherwise confirmed by us in writing.

If a free trial applies, the length of that trial may vary depending on the plan, promotion, or commercial arrangement.

If you provide a payment method for a trial subscription, your subscription will automatically convert to a paid subscription at the end of the applicable trial period unless you cancel before the trial ends.

Paid subscriptions are billed in advance on a recurring basis unless otherwise agreed in writing.

We may use a third party payment provider to process payments and manage billing. Your use of that payment flow may also be subject to that provider's terms and policies.

You are responsible for any applicable taxes, duties, or governmental charges unless stated otherwise at checkout or in a separate written agreement.

We may change pricing, packaging, plan names, features, or availability from time to time. Where a pricing change affects an existing paid subscription, we will generally apply that change from a future renewal date and give reasonable notice where required.

6. Cancellation and Refunds

You may cancel your subscription at any time through the billing portal or billing settings made available to you.

Unless otherwise stated in a separate agreement, cancellation stops future renewal charges only, and your subscription will remain active until the end of the current billing period.

If you cancel during an active free trial and cancellation is completed before the trial ends, you should not be charged for the first paid billing period.

Refunds, if any, are governed by our Refund and Cancellation Policy and any applicable law.

7. Customer Data, Permissions, and Data Processing

You retain ownership of the information, data, content, and materials you submit to or make available through the Service, including connected advertising account data, business information, campaign information, and related inputs provided by you or on your behalf. In these Terms, we call this Customer Data.

You grant us a non exclusive, worldwide, limited licence to host, copy, process, transmit, and otherwise use Customer Data only as reasonably necessary to:

• provide, secure, maintain, and support the Service
• generate outputs and features requested by you
• prevent fraud, misuse, or security incidents
• comply with law
• enforce these Terms

You represent and warrant that you have all rights, permissions, and authorisations necessary for us to process Customer Data and access connected third party accounts and assets as contemplated by these Terms.

If and to the extent we process personal data on your behalf as a processor, the parties will enter into any data processing addendum reasonably required by applicable data protection law. Where applicable, that addendum will form part of these Terms.

8. Connected Third Party Services

The Service may allow you to connect third party platforms, tools, or services, including Meta.

By connecting a third party service, you authorise us to access and use the relevant data and functionality made available through that connection, in accordance with your settings, permissions, and instructions.

You acknowledge that:

• third party services are not controlled by us
• third party terms, policies, permissions, limits, or technical changes may affect the Service
• we are not responsible for third party outages, API changes, account restrictions, or policy enforcement by third parties

If a third party connection is suspended, restricted, changed, or withdrawn, some parts of the Service may become unavailable.

9. Acceptable Use and Restrictions

You must not, and must not permit any other person to:

• use the Service in violation of law or third party rights
• access, use, or connect accounts, assets, or data without proper authority
• interfere with, disrupt, or attempt to compromise the integrity, security, or performance of the Service
• attempt to reverse engineer, decompile, disassemble, copy, or derive source code from the Service except where such restriction is not permitted by law
• use the Service to transmit malicious code, spam, or harmful content
• resell, sublicense, lease, or commercially exploit the Service except where expressly permitted by us in writing
• use the Service in a way that infringes intellectual property, privacy, confidentiality, or other rights

We may suspend or terminate access if we reasonably believe this section has been breached.

10. Intellectual Property

We and our licensors own all rights, title, and interest in and to the Service, including the software, interface, design, documentation, branding, models, workflows, and other materials made available by us, excluding Customer Data and any rights expressly granted to you under these Terms.

Subject to these Terms, we grant you a limited, non exclusive, non transferable, non sublicensable, revocable right to access and use the Service during your subscription term for your internal business purposes.

You must not remove, obscure, or alter any proprietary notices or branding in the Service.

11. Output and Use of Results

The Service may generate reports, recommendations, analyses, summaries, or other outputs based on Customer Data and connected third party data. In these Terms, we call these Outputs.

As between you and us, and subject to third party rights and our rights in the Service itself, you may use Outputs for your internal business purposes.

You acknowledge that:

• Outputs may not be unique
• Outputs may be incorrect, incomplete, outdated, or unsuitable for your circumstances
• Outputs are intended to support decision making, not replace human judgment

You are solely responsible for reviewing Outputs and for any actions taken based on them, including ad spend decisions, campaign changes, compliance decisions, and commercial decisions.

We do not guarantee any particular business result, performance uplift, return on ad spend, conversion outcome, or revenue outcome.

12. Beta Features

From time to time, we may make available features, integrations, workflows, or functionality that are described as beta, trial, preview, early access, or similar.

Beta features may be incomplete, changed, interrupted, restricted, or withdrawn at any time. To the maximum extent permitted by law, beta features are provided on an as available basis without any commitment that they will continue or become generally available.

13. Confidentiality

Each party may receive confidential information from the other in connection with the Service.

The receiving party must:

• use the other party's confidential information only as necessary to perform or receive the Service
• protect it using reasonable care
• not disclose it to any third party except to employees, contractors, or professional advisers who need to know it and are bound by appropriate confidentiality obligations

These obligations do not apply to information that is public through no fault of the receiving party, was already lawfully known, was lawfully received from a third party without a duty of confidence, or was independently developed without use of the other party's confidential information.

14. Feedback

If you provide suggestions, ideas, recommendations, or feedback about the Service, you grant us a worldwide, perpetual, irrevocable, royalty free right to use and incorporate that feedback without restriction and without compensation to you.

15. Suspension and Termination

You may stop using the Service at any time and may cancel any paid subscription in accordance with these Terms and our billing flows.

We may suspend, restrict, or terminate your access immediately if we reasonably believe:

• you have breached these Terms
• your use creates a security, fraud, legal, or reputational risk
• we are required to do so by law or by a third party platform requirement
• continuing to provide the Service is no longer commercially or technically feasible

On termination or expiry:

• your right to use the Service ends
• we may disable access to the Service
• we may retain and delete data in accordance with our Privacy Policy, Data Deletion Instructions, legal obligations, and internal retention practices

Sections which by their nature should survive termination will continue to apply, including sections on fees owed, intellectual property, confidentiality, disclaimers, limitation of liability, indemnity, governing law, and dispute resolution.

16. Disclaimers

To the maximum extent permitted by law, the Service is provided on an as is and as available basis.

We do not warrant that the Service will be uninterrupted, error free, secure, or available at all times.

We do not warrant that the Service, any Output, or any connected third party integration will meet your requirements, achieve any intended result, or remain available without change.

17. Limitation of Liability

Nothing in these Terms excludes or limits liability for:

• death or personal injury caused by negligence
• fraud or fraudulent misrepresentation
• any other liability that cannot lawfully be excluded or limited

Subject to the paragraph above, and to the maximum extent permitted by law:

• we will not be liable for any indirect, incidental, special, consequential, or punitive loss or damage, or for any loss of profit, revenue, business, goodwill, anticipated savings, or data
• we will not be liable for losses arising from third party platforms, third party service failures, customer decisions, advertising spend, campaign changes, or unauthorised access caused by your failure to secure your systems or credentials
• our total aggregate liability arising out of or in connection with the Service or these Terms will not exceed the total fees paid by you to us for the Service in the 12 months immediately preceding the event giving rise to the claim

If you are using the Service free of charge and have paid no fees to us, our total aggregate liability will not exceed £500.

18. Indemnity

You agree to indemnify and hold harmless KARB AI LIMITED and its officers, directors, employees, and agents from and against claims, liabilities, losses, damages, costs, and expenses, including reasonable legal fees, arising out of or in connection with:

• your use of the Service in breach of these Terms
• your Customer Data
• your connected third party accounts, assets, or permissions
• your breach of law or third party rights

This section does not apply to the extent a claim arises from our own breach of these Terms, negligence, fraud, or wilful misconduct.

19. Changes to the Service and These Terms

We may change, update, suspend, or discontinue any part of the Service from time to time.

We may also update these Terms. If we make a material change, we will post the updated Terms on the website and may also provide notice by email, through the Service, or by other reasonable means.

Your continued use of the Service after the updated Terms take effect constitutes your acceptance of the revised Terms.

20. General

These Terms, together with any applicable order form, billing terms, refund policy, privacy policy, and any data processing addendum or other document expressly incorporated by reference, form the entire agreement between you and us in relation to the Service.

Nothing in these Terms creates any partnership, joint venture, agency, employment, or fiduciary relationship between you and us.

You may not assign or transfer these Terms without our prior written consent, except as part of a genuine business transfer approved by us. We may assign or transfer these Terms as part of a merger, acquisition, corporate reorganisation, or sale of assets.

If any provision of these Terms is found unenforceable, the remaining provisions will remain in full force and effect.

Any failure or delay by us to enforce a provision of these Terms is not a waiver of that provision.

21. Governing Law and Jurisdiction

These Terms and any dispute or claim arising out of or in connection with them are governed by the laws of Northern Ireland.

The courts of Northern Ireland will have exclusive jurisdiction, except to the extent mandatory law requires otherwise.

22. Contact

For support, billing, or legal questions, contact: