Privacy Policy

KARB AI LIMITED, trading as Karb AI, respects your privacy and is committed to protecting personal data.

This Privacy Policy explains how we collect, use, store, and share personal data when you visit our website, create an account, use the Karb AI platform, contact us, or otherwise interact with us.

1. Who We Are

Karb AI is operated by KARB AI LIMITED, a company registered in Northern Ireland.

Registered address: 509B 6 Nelson Street, Belfast, BT15 1BH, United Kingdom

Privacy contact: privacy@karb.ai

For the purposes of applicable data protection law, KARB AI LIMITED is the data controller for the personal data described in this Privacy Policy, except where we process personal data on behalf of a customer as a processor under a separate customer agreement or data processing addendum.

2. Scope

This Privacy Policy applies to our website, platform, and related services.

This Privacy Policy does not replace any separate agreement you may have with us, including customer terms, subscription terms, enterprise terms, or a data processing addendum where applicable.

3. Personal Data We Collect

We may collect and process the following categories of personal data:

Account data

This may include your name, email address, login details, and account preferences.

Onboarding and business data

This may include information you provide about your business, brand, advertising goals, audience, budgets, targets, and related account setup information.

Connected platform data

If you connect third party services such as Meta, we may receive account and advertising related data necessary to provide the platform's features, insights, reporting, and recommendations.

Billing and subscription data

If you subscribe to a paid plan, we may receive limited billing and subscription information from our payment provider, such as your customer identifier, subscription status, and plan information. We do not store your full payment card details.

Support and communications data

This may include information you provide when you contact us for support, request a demo, send us emails, or otherwise communicate with us.

Website and usage data

We may collect technical and usage information such as IP address, browser type, device information, pages viewed, and general usage activity.

4. How We Collect Personal Data

We collect personal data:

• directly from you, when you sign up, complete onboarding, subscribe, contact us, or use the platform
• from connected third party services, where you choose to connect them to your account
• from service providers that help us operate the platform and website, such as payment, hosting, analytics, security, and infrastructure providers

5. How We Use Personal Data

We use personal data to:

• create and manage your account
• provide, operate, maintain, and improve the Karb AI platform
• connect and interact with authorised third party services such as Meta
• generate insights, reporting, recommendations, and related outputs
• manage subscriptions, payments, and account administration
• provide customer support and respond to enquiries
• maintain security, prevent misuse, detect fraud, and protect the platform
• comply with legal and regulatory obligations
• analyse product usage and improve platform performance and user experience
• send service related communications and, where permitted, relevant business communications

6. Our Lawful Basis for Processing

Under applicable data protection law, we rely on one or more of the following lawful bases:

Contract

Where processing is necessary to create your account, provide the platform, manage your subscription, connect third party services you authorise, or otherwise perform our contract with you.

Legitimate interests

Where processing is necessary for our legitimate interests, including operating and improving the platform, securing our systems, understanding product usage, preventing fraud or misuse, responding to business enquiries, and administering our business, provided those interests are not overridden by your rights and freedoms.

Legal obligation

Where we need to process personal data to comply with tax, accounting, legal, regulatory, or law enforcement obligations.

Consent

Where consent is required by law, such as for certain optional cookies or marketing communications, we will rely on your consent and you may withdraw it at any time.

7. AI Related Processing

Karb AI uses AI related services to help generate insights, recommendations, and platform outputs.

Where necessary to provide these features, we may process relevant business context, advertising performance data, and related inputs made available through the platform.

We do not use personal data for solely automated decision making that produces legal effects or similarly significant effects on individuals.

8. Who We Share Personal Data With

We may share personal data with trusted service providers and partners who help us operate the platform and business, including providers of:

• hosting and cloud infrastructure
• analytics and website performance tools
• payment processing and subscription management
• AI and data processing services
• customer support, communications, and security services
• connected third party platforms that you authorise, such as Meta

We may also share personal data where required by law, regulation, court order, or where reasonably necessary to establish, exercise, or defend legal claims.

We do not sell personal data.

9. International Transfers

Some of our service providers may process personal data outside the United Kingdom. Where this happens, we take steps to ensure personal data is protected using lawful transfer mechanisms and appropriate safeguards as required by applicable data protection law.

10. Cookies and Similar Technologies

Our website and platform may use cookies and similar technologies to operate the service, maintain security, remember preferences, and understand usage.

Where required by law, we will ask for consent before using non essential cookies or similar technologies.

You can also manage cookies through your browser settings.

11. Marketing Communications

Where permitted by law, we may send you service related communications and limited business communications about Karb AI.

You can opt out of non essential marketing communications at any time by using the unsubscribe option in the message or by contacting us at privacy@karb.ai.

12. How Long We Keep Personal Data

We keep personal data only for as long as reasonably necessary for the purposes set out in this Privacy Policy, including to provide the service, comply with legal obligations, resolve disputes, and enforce our agreements.

In general:

• account data is kept while your account remains active and for a reasonable period afterwards where necessary for legal, operational, or security purposes
• onboarding and platform data is kept while needed to provide the service and may be deleted or anonymised when no longer required
• billing and subscription records may be kept for as long as required for accounting, tax, legal, and audit purposes
• support communications may be kept for as long as reasonably necessary to manage support history, disputes, or legal obligations

13. Children

Karb AI is intended for business users and is not directed to children. We do not knowingly collect personal data from children through the platform.

14. Your Rights

Depending on your location and the applicable law, you may have the right to:

• request access to your personal data
• request correction of inaccurate or incomplete data
• request deletion of your personal data
• request restriction of processing
• object to certain processing
• request transfer of your data, where applicable
• withdraw consent where processing is based on consent

To exercise your rights, contact us at privacy@karb.ai.

We may need to verify your identity before acting on your request.

15. Complaints

If you have concerns about how we handle personal data, please contact us first and we will try to resolve the issue.

You also have the right to lodge a complaint with the UK Information Commissioner's Office.

16. If You Do Not Provide Personal Data

Where we need certain personal data to create your account, process your subscription, connect third party services, or provide key platform features, and you do not provide that data, we may not be able to provide some or all of the service.

17. Third Party Services and Links

Our website or platform may contain links to third party websites, tools, or services. We are not responsible for the privacy practices of those third parties, and you should review their privacy notices separately.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updated version will be posted on this page with the revised effective date.

19. Contact Us