Case studies

Real optimisation decisions. Real performance outcomes.

See how KARB helps performance teams look beyond account-level metrics, identify what needs attention and turn existing campaign data into clearer optimisation decisions.

E-commerce · Meta Ads

Identifying audience-level budget leakage inside existing campaigns

An e-commerce account was targeting ages 28–55. KARB surfaced that 35–49 was generating the strongest sales performance while budget continued flowing into comparatively lower-performing age groups.

Read the case study

~4x → ~22x

Peak Meta Ads ROAS during the measured period

~£8k → ~£45k

Weekly revenue during the measured period

35–49

Age segment with strongest sales performance

Real optimisation decisions. Real performance outcomes.

Identifying audience-level budget leakage inside existing campaigns

More customer stories coming