Meta Ads Break-Even ROAS Calculator
Find the minimum return on ad spend your Meta Ads campaigns need before advertising becomes profitable. Enter your order economics and get your break-even ROAS instantly.
Your numbers
The average revenue you take per order.
Payment processing, platform fees, etc.
Enter your average order value and costs to see your break-even ROAS.
How the break-even ROAS calculator works
Your break-even ROAS is set entirely by your margins. The more profit you keep on each order, the lower the ROAS you need to stay in the black. This calculator turns your order economics into a single number you can hold your Meta Ads campaigns to.
Formula
Break-even ROAS = Average order value ÷ Gross profit per order
What counts as a cost
Include every variable cost tied to fulfilling an order: cost of goods, transaction and platform fees, and shipping or fulfilment. Leave out fixed overheads like salaries and rent — those belong in your target ROAS, which should sit comfortably above break-even.
Turning break-even into a target
Break-even is a floor, not a goal. Once you know it, set a target ROAS that also covers overheads and the profit you want to keep. Managing several accounts? Each one has its own break-even ROAS, which is exactly where a tool like KARB helps you keep track.
Knowing the Target Is Easy. Knowing Where to Focus Is Harder.
KARB helps performance agencies identify which client accounts need attention and what to fix, pause or scale without manually analysing every account.
Frequently Asked Questions
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