Stop guessing why your ads aren't delivering results.
KARB shows you where your ad budget is being wasted and gives you clear actions on which ads to fix, pause or scale next.
Answer 3 quick questions to see if KARB can help improve your Meta ad performance. Takes less than 60 seconds. No login required.
Developed with support from leading UK accelerator programmes and trusted ecosystem partners
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The problem
Too much to check. Not enough clarity on what to do next.
For ecommerce brands running Meta ads, performance can be difficult to stay on top of. Results are often spread across multiple screens, with too many campaigns, metrics and signals to review manually. This makes it harder to quickly see what is working, what is wasting budget, and what action to take next.
What you juggle today
Too many things to review manually
What you actually need to know
Too much to review manually
Your performance data lives across Ads Manager, spreadsheets, reports and creatives. Checking it all by hand takes time and makes it easy to miss what matters.
Hard to know what to fix first
Even with the data in front of you, it is not always obvious where budget is being wasted or which issues need your attention first.
Scaling becomes guesswork
Without clear next steps, scaling becomes guesswork. Brands risk moving too early, missing opportunities, or acting too late.
What KARB does
Audit. Optimise. Scale.
Every action shaped by your ROAS target.
KARB connects to your ecommerce Meta ad accounts, reviews performance signals across campaigns, creatives, audiences and funnel stages, then shows you what to fix, pause or scale based on your actual target ROAS.
Audit
Get a clear snapshot of account health, tracking quality, wasted spend and funnel performance across each client Meta ad account.
Replaces: Hours in Ads Manager and spreadsheets.
Optimise
See which creatives, audiences, campaigns and funnel stages need attention first, with recommendations linked to your performance goals.
Replaces: Guessing what needs attention first.
Scale
Know when an account is ready to increase spend, and when scaling would move you further away from your target ROAS.
Replaces: Scaling based on gut feel.
Who KARB is for
Built for ecommerce teams running Meta ads
KARB helps teams see what is working, what needs attention, and what to do next.
Ecommerce brands
For brands running Meta ads and wanting clearer decisions on what to fix, pause, or scale.
- See what needs attention faster
- Spot wasted spend and weak creatives
- Know when campaigns are ready to scale
Agencies
For agencies managing ecommerce Meta ads and needing a faster way to review performance across accounts.
- Reduce manual account checking
- Get clearer recommendations faster
- Move from review to action more quickly
In house marketers
For marketers managing Meta performance day to day and needing more clarity on what to do next.
- Review performance without manual digging
- Prioritise the next action
- Turn data into clearer decisions
Best fit for ecommerce brands running Meta ads. Also useful for in house teams and performance marketers managing Meta ad accounts.
How it works
Connect your Meta ads.
See what needs action.
Once connected, KARB uses your brand context, goals and target ROAS to help you audit performance, optimise what matters, scale with more confidence, and access supporting tools in one workflow.
Connect your Meta ads
Securely connect through the official Meta Ads API. No manual exports or spreadsheets needed.
KARB understands your brand and goals
Add your brand context, offer and target ROAS so recommendations are shaped around how your ads actually need to perform.
Work from one unified dashboard
Review what is working, what is wasting spend, and what needs action next — all in one place.
Product walkthrough
See how KARB turns Meta ad data into actions
Review account health, creatives, audiences, funnel performance and scaling signals from one workflow, without digging through Ads Manager.
Diagnose account health and funnel performance
Get a clear view of tracking quality, conversion flow and account level performance so you can spot issues before they affect results.
Find underperforming creatives faster
See which creatives are driving results, which are still learning and which are wasting budget. Prioritise creative actions without manually checking every ad.
Make clearer audience decisions
Break down performance by age, gender, country, platform, placement and other signals so you can understand where budget is working and where it is being wasted.
Spot funnel bottlenecks before they hurt performance
Track the journey from impressions to purchases and see where performance starts to drop, from clicks to add to cart, checkout and purchase.
Scale with more control
Use scaling signals shaped by target ROAS, purchase volume and budget logic, so stronger campaigns can grow without relying on guesswork.
Built in, not bolted on
Agency workflows, all in one place
KARB combines creative ideas, audience creation, ad copy, reporting and multi-account access into one streamlined workflow, so teams can review performance, make decisions and take action faster.
Creative generation
Generate fresh static ad creative ideas for faster testing without briefing a designer every time.
Audience creation
Build custom and lookalike audience ideas from account and brand context without starting from scratch.
Ad copy generation
Generate on brand ad copy variations using your client's brand context, offer and campaign goal.
Client ready reports
Generate clear performance summaries without building reports manually.
Multi account dashboard
Switch between client Meta ad accounts from one dashboard instead of jumping between Ads Manager tabs.
Why KARB
Not just another Meta ads dashboard
KARB turns performance data into clear next steps. By using your brand context, target ROAS and account signals, it helps you understand what to fix, what to pause, and what to scale next.
Learns your brand context
Recommendations are shaped by your business model, goals, offer, target ROAS and account history.
Acts like an extra performance strategist
KARB highlights what matters, explains why it matters and helps you prioritise the next action.
From insight to action
Move from account data to specific optimisation actions across audit, creative, audience, funnel and scaling workflows.
Real results from ecommerce teams
KARB is already helping teams reduce manual analysis, spot wasted spend faster, and make clearer optimisation decisions.
Working with KARB has been a game changer for our team. The platform brings clarity, speed, and structure to performance marketing workflows, making campaign management and optimisation far more efficient.
What stands out most is how actionable the insights are. Instead of spending hours pulling data and identifying issues manually, the platform helps us focus directly on scaling what works and fixing what doesn't. It has significantly improved the way we analyse campaigns, monitor performance, and make faster strategic decisions.
Sudeshna Roy
Founder & Head of Digital, Voynic Media
Pricing
Flexible pricing based on the number of ad accounts you manage
Select the plan that matches the number of Meta ad accounts you manage, so you only pay for what your team needs.
See if KARB fits your workflow
Book a short demo to see how KARB can help you review performance faster, spot what needs attention, and make clearer optimisation decisions.
Secure Meta connection. Guided onboarding. Setup help included.
Questions before booking? Visit FAQs