AI AUDITS FOR FACEBOOK & INSTAGRAM ADS
🏆 Digital Start-Up of the Year · UK StartUp Awards NI 2026Your Meta ads are leaking money.KARB finds where.
KARB audits your Facebook & Instagram ads in 3 minutes, shows exactly where budget is being wasted and why, then lets you fix it in one click. You approve every change.
3-minute setup · 7-day free trial · Cancel anytime
Secure Meta connection · You approve every change · Revoke access anytime
Like having a performance marketer beside you, checking where money is being lost and what deserves action.
What needs attention?
KARB performance review
Priority finding
You're spending outside your strongest buying audience.
Sales are concentrated in a narrower age range while budget continues to spread across weaker segments.
Audience
Spend is reaching weaker buyer segments
FIXCreative
One ad is driving most purchase volume
SCALEFunnel
Checkout conversion has softened
CHECKMessage
Benefit-led copy is outperforming discount-led copy
TESTLess digging. Clearer decisions.
Used by e-commerce brands
3 minutes to set up
From diagnosis to action, without leaving the dashboard.
Connect your ads, understand what is happening, approve the next move and make the change in one place.
01
Connect
Securely connect your Facebook & Instagram ad account in about 3 minutes.
02
Diagnose
KARB finds the performance issues and opportunities that deserve attention.
03
Understand
See why it matters and what KARB recommends doing next.
04
Act
Approve the action and make the change in one click.
05
Measure
Track what changed and use the result to inform the next decision.
NO BLACK BOX
Meta tells you what to do. KARB shows you why.
Every KARB recommendation comes with the evidence behind it: the data it's based on, why it matters, and what changed after you acted. You stay in control and you can always see the reasoning.
The data behind every finding
Why it matters for your revenue
What changed after you acted
Built for the whole ad decision.
Find the issue, understand the evidence and take the next action without stitching the answer together yourself.
DIAGNOSE
Find the leak before you touch the account.
Tracking problems, wasted audiences and funnel drop-offs, flagged in plain English.
OPTIMISE
See what's helping and what's hurting.
Which audiences, creatives and messages actually drive purchases.
SCALE
Know what's earned more budget.
Scale only where the evidence supports it, and fix issues first where it doesn't.
ACT
Fix it in one click.
Approve a recommendation and KARB applies the supported change for you. Nothing changes without your say-so.
SOUND FAMILIAR?
Spending thousands on Meta and still guessing?
You can't see where money is wasted
Ads Manager shows you hundreds of numbers. It doesn't tell you which £ are working and which are being burned.
Meta's suggestions don't explain themselves
"Increase budget" or "broaden audience" with no reasoning. Hard to trust when it's your money on the line.
Reports tell you what happened, not what to do
Knowing ROAS dropped last week doesn't help. Knowing why, and what to change today, does.
KARB turns your ad data into the next decision, with the reasoning shown.
CASE STUDY
One audience fix. +£38k revenue in a month, on less spend.
A UK tiles brand was spending across ages 28–55, but its best buyers were 35–49, and they placed bigger orders. KARB flagged it, the brand tightened its targeting, and a month later, on 13% less spend:
Revenue
£10.2k→£48.8k
Purchases
92→178
Account ROAS
4x→22x
CPA
−55%
Average order value
£111→£274
What KARB found
The account wasn't the problem. Where the budget was going was. The best buyers were a narrower age group, and they were placing bigger orders.
What changed
One targeting change, less spend. Budget moved to the buyers who spend more, so average order value went from £111 to £274 and ROAS followed.
Results from one brand account, measured over one month. Your results will vary.
Built by a performance marketer, not a dashboard company.
I'm Karthik. I've spent 8+ years running Meta ads for e-commerce brands, and I built KARB to do the checks I'd do on any account: find the leak, explain it, fix it. If you've got a question, message me directly.
Chat with Karthik on WhatsApp 🏆 Digital Start-Up of the Year · UK StartUp Awards NI 2026PRICING
Simple pricing. No % of ad spend.
Start with a 7-day free trial. Cancel anytime.
Single account
1 Meta ad account
- Full account audit
- Fix / pause / test / scale recommendations
- Audience, creative & message insights
- 3-minute setup
7-day free trial · Cancel anytime
Multiple ad accounts
For agencies & multi-brand teams
- Everything in Single account
- Multiple Meta ad accounts
- Pricing based on number of accounts
- Onboarding with the founder
Secure payments by Stripe
FAQ
Before you connect your ad account.
Will KARB change anything without my approval?+
No. KARB recommends, you decide. Nothing changes in your ad account until you approve it.
How is this different from Meta's own recommendations?+
Meta's suggestions come without reasoning. Every KARB recommendation shows the data behind it, why it matters for your revenue, and what changed after you acted.
I already work with an agency or freelancer. Is KARB still useful?+
Yes. KARB gives you a clear, independent view of where your budget is going and what deserves attention, so you can have sharper conversations about your account.
What access does KARB need, and can I remove it?+
KARB connects securely through Meta's official login. You can revoke access at any time from KARB or from your Meta settings.
Find out where your Meta budget is leaking.
Connect your Facebook & Instagram ads in about 3 minutes and get your first audit straight away.
Run my free audit7-day free trial · Cancel anytime · You approve every change