Built from the reality of managing paid media at scale.
KARB AI was created to solve a problem performance teams face every day: too much time spent reviewing accounts before knowing where to focus and what action to take next.
Karthik Bangalore Rajendra Prasad
Founder & CEO of KARB AI
Founder story
KARB started with a problem I kept seeing again and again.
I spent years working in performance marketing and managing paid media across hundreds of ad accounts. As the number of accounts increased, one part of the job stayed stubbornly manual: working out which account needed attention first and what actually needed to change.
The tools were good at showing data, but teams still had to open account after account, compare performance, diagnose the problem and then decide whether to fix, pause or scale.
KARB was built to reduce that gap between seeing the numbers and knowing what to do next. The goal is not to replace performance marketers. It is to give them a clearer decision layer so they can manage more accounts without adding unnecessary complexity or headcount.
The idea in one sentence
Help performance teams know where to focus, what to fix, pause or scale, and move from account review to action faster.
Our journey
From operator frustration to a product built for agencies.
Years inside performance marketing
KARB started from first-hand experience managing paid media and working across hundreds of ad accounts. The recurring problem was not a lack of dashboards. It was the amount of manual analysis needed before a team could decide what to do next.
The agency scaling problem became obvious
As agencies take on more clients, the number of accounts grows faster than the team's ability to review them deeply. More accounts often means more tabs, more repetitive analysis and more pressure to add headcount.
KARB became the decision layer
The idea was to build software that helps performance teams know which accounts need attention first and what to fix, pause or scale, without manually analysing every account from scratch.
Built with real agencies, not in isolation
KARB continues to evolve through real customer usage and direct feedback from e-commerce performance teams. The product is being shaped around the workflow agencies actually use every day.
Where KARB is going
A clear mission, built around better decisions.
Mission
Help performance teams reduce manual account analysis and move from data to the right action faster.
Vision
Make managing dozens of paid media accounts feel as manageable and clear as managing one.
Who we are building for
E-commerce performance agencies that want to manage more Meta Ads accounts with their existing team.
What we believe
Performance marketers should spend more time making decisions and less time searching for them.
See how KARB fits your agency.
If your team is managing multiple e-commerce Meta Ads accounts, see how KARB can reduce manual review and help your team know where to focus next.