Meta Ads Budget Calculator
Estimate the monthly Meta Ads budget you need to hit a revenue target, based on your average order value, conversion rate and cost per click.
Your targets
Revenue you want Meta Ads to drive per month.
Share of ad clicks that become orders.
Your typical Meta Ads CPC.
Enter your revenue target and performance assumptions to estimate a budget.
Plan your budget from a revenue goal
Rather than picking a budget at random, this calculator works backwards from the revenue you want. It converts your target into the orders and clicks required, then prices those clicks at your cost per click to estimate the spend needed.
Orders needed
Orders = Revenue target ÷ Average order value
Clicks needed
Clicks = Orders ÷ Conversion rate
Budget
Budget = Clicks × Cost per click
The levers that move your budget
Conversion rate and cost per click have the biggest impact. Improving your funnel or your creative lowers the budget required for the same revenue. When you manage several accounts, keeping each one's budget aligned to its target is a constant balancing act — KARB helps you see where spend is working hardest.
Knowing the Target Is Easy. Knowing Where to Focus Is Harder.
KARB helps performance agencies identify which client accounts need attention and what to fix, pause or scale without manually analysing every account.
Frequently Asked Questions
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